Current Event Impact Score
176.5
Traffic
| Impressions: |
2,077,060 |
| Traffic from Social: |
791,456 |
Conversation
Visibility
| Buzz: |
588,956 |
| Brand Visibility Index: |
45.2 |
| Share of Social Voice: |
72.4% |
Actions
| Likes/Comments/Shares: |
762 |
| Social Activities per Visitor: |
1.80 |
| Value per Like: | $
7.93 |
Audience
| People talking about you right now: |
211 |
Target audience: Gender-neutral, 18-25, platinum, card sharks, jerks.
On Social Sites
| Opportunities to see: |
2,572,371 |
| Diffusion/Echo Quotient: |
1.05 |
| Time spent on Facebook: |
76.12% |
| Cost per Engaged Minute: | $
2.56 |
| Cost per Normal Minute: | $
1.04 |
Sentiment
| Overall Favorability Score: |
37.0 |
