Current Event Impact Score
171.2
Traffic
| Impressions: |
1,196,297 |
| Traffic from Social: |
541,600 |
Conversation
Visibility
| Buzz: |
586,161 |
| Brand Visibility Index: |
85.1 |
| Share of Social Voice: |
80.2% |
Actions
| Likes/Comments/Shares: |
866 |
| Social Activities per Visitor: |
1.90 |
| Value per Like: | $
2.74 |
Audience
| People talking about you right now: |
169 |
Target audience: Gender-neutral, 51-60, pink-haired, golfers, jerks.
On Social Sites
| Opportunities to see: |
2,230,729 |
| Diffusion/Echo Quotient: |
1.52 |
| Time spent on Facebook: |
65.97% |
| Cost per Engaged Minute: | $
2.86 |
| Cost per Normal Minute: | $
0.34 |
Sentiment
| Overall Favorability Score: |
79.3 |
