Current Event Impact Score
166.4
Traffic
| Impressions: |
1,749,285 |
| Traffic from Social: |
1,119,896 |
Conversation
Visibility
| Buzz: |
1,082,654 |
| Brand Visibility Index: |
55.0 |
| Share of Social Voice: |
18.0% |
Actions
| Likes/Comments/Shares: |
500 |
| Social Activities per Visitor: |
2.48 |
| Value per Like: | $
5.85 |
Audience
| People talking about you right now: |
94 |
Target audience: Females, 18-25, hair colors that don't occur in nature, card sharks, nice people.
On Social Sites
| Opportunities to see: |
3,947,654 |
| Diffusion/Echo Quotient: |
1.17 |
| Time spent on Facebook: |
84.76% |
| Cost per Engaged Minute: | $
1.63 |
| Cost per Normal Minute: | $
1.16 |
Sentiment
| Overall Favorability Score: |
45.8 |
