Current Event Impact Score
171.7
Traffic
| Impressions: |
1,132,320 |
| Traffic from Social: |
910,801 |
Conversation
Visibility
| Buzz: |
927,885 |
| Brand Visibility Index: |
56.4 |
| Share of Social Voice: |
86.4% |
Actions
| Likes/Comments/Shares: |
531 |
| Social Activities per Visitor: |
0.56 |
| Value per Like: | $
6.99 |
Audience
| People talking about you right now: |
181 |
Target audience: Gender-neutral, 26-33, hair colors that don't occur in nature, reality TV enthusiasts, really BIG jerks.
On Social Sites
| Opportunities to see: |
2,009,930 |
| Diffusion/Echo Quotient: |
2.52 |
| Time spent on Facebook: |
62.07% |
| Cost per Engaged Minute: | $
2.31 |
| Cost per Normal Minute: | $
1.11 |
Sentiment
| Overall Favorability Score: |
44.6 |
