Current Event Impact Score
114.1
Traffic
| Impressions: |
1,186,601 |
| Traffic from Social: |
718,865 |
Conversation
Visibility
| Buzz: |
758,131 |
| Brand Visibility Index: |
92.0 |
| Share of Social Voice: |
59.7% |
Actions
| Likes/Comments/Shares: |
925 |
| Social Activities per Visitor: |
2.28 |
| Value per Like: | $
6.51 |
Audience
| People talking about you right now: |
247 |
Target audience: Gender-neutral, 18-25, hair colors that don't occur in nature, reality TV enthusiasts, nice people.
On Social Sites
| Opportunities to see: |
3,658,840 |
| Diffusion/Echo Quotient: |
2.06 |
| Time spent on Facebook: |
70.62% |
| Cost per Engaged Minute: | $
2.59 |
| Cost per Normal Minute: | $
0.49 |
Sentiment
| Overall Favorability Score: |
49.8 |
