Current Event Impact Score
166.3
Traffic
| Impressions: |
1,455,513 |
| Traffic from Social: |
616,820 |
Conversation
Visibility
| Buzz: |
738,320 |
| Brand Visibility Index: |
48.1 |
| Share of Social Voice: |
52.4% |
Actions
| Likes/Comments/Shares: |
596 |
| Social Activities per Visitor: |
1.75 |
| Value per Like: | $
8.96 |
Audience
| People talking about you right now: |
60 |
Target audience: Females, 34-42, pink-haired, golfers, nice people.
On Social Sites
| Opportunities to see: |
2,889,562 |
| Diffusion/Echo Quotient: |
1.88 |
| Time spent on Facebook: |
68.08% |
| Cost per Engaged Minute: | $
2.15 |
| Cost per Normal Minute: | $
0.56 |
Sentiment
| Overall Favorability Score: |
50.3 |
