Current Event Impact Score
150.0
Traffic
| Impressions: |
1,987,785 |
| Traffic from Social: |
668,554 |
Conversation
Visibility
| Buzz: |
586,352 |
| Brand Visibility Index: |
87.5 |
| Share of Social Voice: |
90.8% |
Actions
| Likes/Comments/Shares: |
887 |
| Social Activities per Visitor: |
0.52 |
| Value per Like: | $
3.63 |
Audience
| People talking about you right now: |
20 |
Target audience: Gender-neutral, 60+, ginger, golfers, jerks.
On Social Sites
| Opportunities to see: |
2,539,424 |
| Diffusion/Echo Quotient: |
1.01 |
| Time spent on Facebook: |
74.38% |
| Cost per Engaged Minute: | $
1.67 |
| Cost per Normal Minute: | $
0.54 |
Sentiment
| Overall Favorability Score: |
40.6 |
