Current Event Impact Score
189.0
Traffic
| Impressions: |
1,388,751 |
| Traffic from Social: |
793,971 |
Conversation
Visibility
| Buzz: |
975,880 |
| Brand Visibility Index: |
42.6 |
| Share of Social Voice: |
75.1% |
Actions
| Likes/Comments/Shares: |
632 |
| Social Activities per Visitor: |
0.75 |
| Value per Like: | $
8.15 |
Audience
| People talking about you right now: |
110 |
Target audience: Gender-neutral, 43-50, pink-haired, card sharks, jerks.
On Social Sites
| Opportunities to see: |
2,769,308 |
| Diffusion/Echo Quotient: |
1.98 |
| Time spent on Facebook: |
86.52% |
| Cost per Engaged Minute: | $
1.88 |
| Cost per Normal Minute: | $
0.83 |
Sentiment
| Overall Favorability Score: |
51.3 |
