Current Event Impact Score
167.2
Traffic
| Impressions: |
1,533,852 |
| Traffic from Social: |
922,282 |
Conversation
Visibility
| Buzz: |
710,456 |
| Brand Visibility Index: |
96.0 |
| Share of Social Voice: |
46.9% |
Actions
| Likes/Comments/Shares: |
823 |
| Social Activities per Visitor: |
1.68 |
| Value per Like: | $
5.86 |
Audience
| People talking about you right now: |
59 |
Target audience: Gender-neutral, 26-33, blonde, card sharks, jerks.
On Social Sites
| Opportunities to see: |
3,401,337 |
| Diffusion/Echo Quotient: |
1.80 |
| Time spent on Facebook: |
71.38% |
| Cost per Engaged Minute: | $
1.78 |
| Cost per Normal Minute: | $
1.17 |
Sentiment
| Overall Favorability Score: |
61.8 |
