Current Event Impact Score
138.8
Traffic
| Impressions: |
1,970,230 |
| Traffic from Social: |
1,476,801 |
Conversation
Visibility
| Buzz: |
1,347,975 |
| Brand Visibility Index: |
68.9 |
| Share of Social Voice: |
44.4% |
Actions
| Likes/Comments/Shares: |
805 |
| Social Activities per Visitor: |
1.91 |
| Value per Like: | $
5.73 |
Audience
| People talking about you right now: |
119 |
Target audience: Females, 34-42, hair colors that don't occur in nature, golfers, nice people.
On Social Sites
| Opportunities to see: |
3,942,578 |
| Diffusion/Echo Quotient: |
1.26 |
| Time spent on Facebook: |
75.21% |
| Cost per Engaged Minute: | $
2.73 |
| Cost per Normal Minute: | $
1.02 |
Sentiment
| Overall Favorability Score: |
73.8 |
