Current Event Impact Score
198.4
Traffic
| Impressions: |
2,228,322 |
| Traffic from Social: |
726,136 |
Conversation
Visibility
| Buzz: |
631,216 |
| Brand Visibility Index: |
95.1 |
| Share of Social Voice: |
90.5% |
Actions
| Likes/Comments/Shares: |
711 |
| Social Activities per Visitor: |
0.72 |
| Value per Like: | $
5.20 |
Audience
| People talking about you right now: |
41 |
Target audience: Males, 26-33, blonde, card sharks, really BIG jerks.
On Social Sites
| Opportunities to see: |
3,998,422 |
| Diffusion/Echo Quotient: |
1.20 |
| Time spent on Facebook: |
73.08% |
| Cost per Engaged Minute: | $
1.85 |
| Cost per Normal Minute: | $
0.79 |
Sentiment
| Overall Favorability Score: |
77.9 |
