Value / Visit
2.9%
Status: ENABLED
Results & Recommendations
- Enhance logo contrast
- Reduce steps
- Update positioning statement
Highest Performing Variant
16
Efficiency
Tests
Combinations (70)
Tests
| Variation | Observed Improvement | Action/Visitor | Lift |
| Original | Y | Null |  |
| Variant 1 | N | Down | draw |
| Variant 13 | Y | Many | Y |
| Variant 4 | N | Excess | -215 |
| Variant 14 | N | Excess | Y |
Improvement
