Hero Metric
16.5
Reach
| Hits: |
1,234,953 |
| Impressions: |
1,160,856 |
Awareness
| Brand Stature Index: |
991 |
Engagement
| Engagement Index: |
886 |
| Clickthrough: |
47.6% |
| Mobile: |
7.40 |
| Macro-Consistisization: |
768 |
Retention
| Saturation: |
62.4% |
| Favorability: |
50.7% |
| Lift: |
1.64 |
Competitors
Analysis:
Traffic referred from social is bouncing at 66% and has low conversion rates. Improve visitor retention and response rate through custom landing pages with clear calls to action. Conversion rates have improved but remain low. Implementing best practices such as limiting the number of form fields will improve this conversion rate.