There are some un-tagged campaigns running which is delivering un-qualified traffic, bouncing at a high rate. Tag these campaigns and optimise landing pages to improve ROI. Creating customised landing pages for campaign traffic helps retain visitors. In combination with clear calls to action, this can help improve ROI. Traffic that lands directly on a form page bounces at a high rate. Care should be taken to present visitors with a landing page, and then direct them to a form at the right time.