Account Dashboard
Hero Metric
16.8
Reach
Hits:
1,344,626
Impressions:
1,223,610
Awareness
Brand Stature Index:
666
Engagement
Engagement Index:
777
Clickthrough:
49.4%
Mobile:
8.17
Macro-Consistisization:
116
Retention
Saturation:
78.7%
Favorability:
51.6%
Lift:
1.42
Competitors
Analysis:
Where Paid Search and E-mail campaigns are running, their tagging needs to be updated so that traffic is properly attributed. Create cusomised landing pages for traffic from the most popular referring sites. Consider the emerging Mobile segment as campaigns and site enhancements are developed; traffic and engagement in this segment continues to increase.