Hero Metric
16.2
Reach
| Hits: |
1,763,874 |
| Impressions: |
1,622,764 |
Awareness
| Brand Stature Index: |
531 |
Engagement
| Engagement Index: |
527 |
| Clickthrough: |
60.6% |
| Mobile: |
3.32 |
| Macro-Consistisization: |
212 |
Retention
| Saturation: |
51.9% |
| Favorability: |
62.9% |
| Lift: |
1.10 |
Competitors
Analysis:
Conversions have decreased and have an extremely low completion rate (less than 8%). Run targeted campaigns to increase conversions and maximise ROI. Campaign traffic continues to bounce at an extremely high rate. Review campaign placements, messaging, and CTAs to drive qualified traffic.