Hero Metric
16.8
Reach
| Hits: |
2,015,138 |
| Impressions: |
2,478,620 |
Awareness
| Brand Stature Index: |
613 |
Engagement
| Engagement Index: |
367 |
| Clickthrough: |
41.5% |
| Mobile: |
10.78 |
| Macro-Consistisization: |
126 |
Retention
| Saturation: |
52.2% |
| Favorability: |
64.2% |
| Lift: |
0.54 |
Competitors
Analysis:
Track additional goals to gain a better understanding of user behaviour and improve ROI. Generic pages have a high bounce rate. Creating customised landing pages would improve visitor retention. Campaign traffic continues to bounce at an extremely high rate. Review campaign placements, messaging, and CTAs to drive qualified traffic.