Hero Metric
13.8
Reach
| Hits: |
2,002,304 |
| Impressions: |
2,602,995 |
Awareness
| Brand Stature Index: |
764 |
Engagement
| Engagement Index: |
487 |
| Clickthrough: |
50.8% |
| Mobile: |
5.92 |
| Macro-Consistisization: |
988 |
Retention
| Saturation: |
63.3% |
| Favorability: |
83.4% |
| Lift: |
0.71 |
Competitors
Analysis:
Tag any campaigns running with campaign tracking variables to allow traffic to be properly attributed. There are some un-tagged campaigns running which is delivering un-qualified traffic, bouncing at a high rate. Tag these campaigns and optimise landing pages to improve ROI. A rise in Google and Direct traffic in the second half of the period led to an increase in bounce rate. Optimise landing pages for these traffic sources to better retain visitors.