Hero Metric
12.2
Reach
| Hits: |
1,679,682 |
| Impressions: |
1,562,104 |
Awareness
| Brand Stature Index: |
654 |
Engagement
| Engagement Index: |
626 |
| Clickthrough: |
58.0% |
| Mobile: |
11.00 |
| Macro-Consistisization: |
406 |
Retention
| Saturation: |
61.0% |
| Favorability: |
83.6% |
| Lift: |
0.44 |
Competitors
Analysis:
Traffic from particular sites bounces at high rates. Partner with these sites to direct traffic to appropriate landing pages. Optimize display ad/landing page combinations to lower bounce rates on traffic from these sources. Although it appears as though some campaigns are running, their tagging must be updated so that traffic is properly attributed.