Account Dashboard
Hero Metric
16.9
Reach
Hits:
920,618
Impressions:
1,003,474
Awareness
Brand Stature Index:
765
Engagement
Engagement Index:
345
Clickthrough:
54.8%
Mobile:
4.13
Macro-Consistisization:
437
Retention
Saturation:
56.4%
Favorability:
74.9%
Lift:
0.91
Competitors
Analysis:
Most forms have a very low (6%) completion rate. Implement an optimisation program to improve this. Some pages are currently located on a seperate domain, meaning tracking is unable to take place. Moving this content to the primary domain will allow greater understanding of visitors behaviour. Direct traffic to certain landing pages is bouncing at 85%. If this is an un-tagged offline campaign a landing page matching campaign creatives would help retain visitors.