Hero Metric
18.2
Reach
| Hits: |
996,901 |
| Impressions: |
917,149 |
Awareness
| Brand Stature Index: |
669 |
Engagement
| Engagement Index: |
482 |
| Clickthrough: |
52.6% |
| Mobile: |
9.30 |
| Macro-Consistisization: |
200 |
Retention
| Saturation: |
83.5% |
| Favorability: |
52.0% |
| Lift: |
1.62 |
Competitors
Analysis:
Consider the emerging Mobile segment as campaigns and site enhancements are developed; traffic and engagement in this segment continues to increase. Updating site and campaign tagging will help maximise ROI.