Hero Metric
10.6
Reach
| Hits: |
2,124,586 |
| Impressions: |
2,676,978 |
Awareness
| Brand Stature Index: |
455 |
Engagement
| Engagement Index: |
930 |
| Clickthrough: |
48.0% |
| Mobile: |
6.60 |
| Macro-Consistisization: |
769 |
Retention
| Saturation: |
80.2% |
| Favorability: |
51.7% |
| Lift: |
0.60 |
Competitors
Analysis:
Traffic referred from social is bouncing at 66% and has low conversion rates. Improve visitor retention and response rate through custom landing pages with clear calls to action. Direct traffic to certain landing pages is bouncing at 85%. If this is an un-tagged offline campaign a landing page matching campaign creatives would help retain visitors. Create cusomised landing pages for traffic from the most popular referring sites.