Account Dashboard
Hero Metric
19.5
Reach
Hits:
2,272,717
Impressions:
2,840,896
Awareness
Brand Stature Index:
389
Engagement
Engagement Index:
554
Clickthrough:
70.3%
Mobile:
8.85
Macro-Consistisization:
515
Retention
Saturation:
75.1%
Favorability:
51.1%
Lift:
0.47
Competitors
Analysis:
Generic pages have a high bounce rate. Creating customised landing pages would improve visitor retention. Non-search campaign traffic has a good conversion rate but also a very high bounce rate. Customize the landing pages to further improve response rates. Where campaigns are running, their tagging needs to be updated, in particular for Paid Search campaigns which drive a high proportion of traffic. This will allow greater understanding of user behaviour on the site.